Archive for the ‘Google’ Category

“College students can’t go long without checking their smartphones, laptops”

Are people addicted to their smart phones? Image: Flickr/Andres Rodriguez. Denny Carter of eCampus News, in his article on how frequently students check their smartphones and laptops, extensively quotes ASMH co-founder Julie Germany. Here are the quotes: The trend of checking devices is going to get worse for a while before it gets better,” said [...]

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Social Media Metrics: The HootSuite Social Analytics Report Card

Analytics and social media ROI is a topic garnering a lot of attention recently, and for good reason. Many of us in higher education have seen our leadership move beyond the “we have to be on Facebook/Twitter/LinkedIn!” phase and into the “wait, what are we getting from the resources we’re spending?” mode. Some of the [...]

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